New training course: Responsible Communication, a certification offering at the heart of transitions

Our ambition

Accompany professionals towards more ethical, sustainable and impactful communication. This 5-day (35 h) classroom-based course at IGR-IAE Rennes focuses on CSR issues, eco-design, the fight against greenwashing and the development of responsible narratives. It is aimed at communication, marketing, strategy and CSR professionals who wish to enhance their skills.

What you'll learn

• Integrate CSR and sustainable development issues into your communications strategy
• Communicate your CSR commitments ethically, without greenwashing
• Define a responsible communications strategy aimed at stakeholders
• Create a strong brand and a committed brand territory
• Eco-design a communications campaign and measure its impact
• Organize responsible events
• Know and respect your rights and duties in terms of communication

Why choose this course?

Joint project between IGR-IAE Rennes and Bretagne Next, as part of its Marque Bretagne mission.

➡️ Applications are now open